AchieveGlobal's diverse and extensive marketing communications was fragmented and needed to be unified into a cohesive system that supported the new brand image. We recognized that the square logo was a primary element of AchieveGlobal's new brand identity that would unify the company's visual communication. We also created an image bank to support their new vision of today's workforce, which was integrated throughout the company's new communications.

Finally, we implemented a color-coded system to help distinguish each of AchieveGlobal's services while harmonizing the brand and differentiating the company from the competition.